eBooks Are Promotional Powerhouses

eBooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase exponentially.

It's obvious why electronic self-publishing has become so popular so quickly. eBooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive.

Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software. Additionally, ebooks are easily and rapidly distributed online.

They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

eBooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and it's on your computer, ready to be read.

eBooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless. eBooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times.

eBooks remain on your computer for as long as your want, and they can be read and reread whenever you want to. They can even be printed out and stored on the shelves of your traditional home library. Another wonderful quality is that ebooks have no barriers in terms of publishing.

You don't need to go through the endless process of submitting your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and an appropriate software.

Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you. Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time.

You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text. There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website.

Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure.

Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public.

People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts. Make sure that you keep your ebook current. Update it frequently as the market and trends change.

Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all.

You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge how sellable is your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources.

They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information.

This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field. You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. eBooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion.

Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

This post is sponsored by: Natural Healing

Choosing An eBook Compiler

You've written and revised your ebook, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your ebook. What you need to make an ebook is software called an ebook compiler. There are many different compilers to chose from, but first, you need to know exactly what an ebook compiler does.

An ebook compiler is a software program that converts either text pages or HTML text into a single
executable file or an ebook. If you or someone you hired has created a file with graphics in HTML, you will need an HTML ebook compiler. This type of compiler requires a working knowledge of the HTML tag language.

How do you choose an eBook compiler? There are a large number of ebook compilers available on the market, all with glowing sales copy and technical jargon. It can get very confusing and overwhelming very fast without some simple guidelines to help you figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of factors:

1. How did you create your pages?
Did you use HTML or PDF format? There are many more compilers available for HTML, but you can find some very good compilers that will covert your PDF files into an ebook.

2. Clear user guide.
Consider how easy the program is to use and the thoroughness of the software's instruction manual. It is absolutely necessary that the compiler you buy have an instructional manual, documentation, or online "wizards". If it doesn't, your chances of figuring out how to correctly use the program are compromised, and the time required doing so is going to be significant. Many manufacturers of compilers offer a free trial version so you can play around with it and see if it suits your needs. Download the trial version and ascertain that it actually does what it claims to do.

3. Security features.
If you plan to sell your ebook, check out the security features of the compiler software carefully. Security features should include: prevention of the reader from modifying text, access only to the pages you assign or by entering a password, different ways of generating passwords such as secure passwords, user-friendly, and open passwords.

4. Supported scripting.
Find out what scripts the software supports. Scripting allows you to create special effects, customize menus, and create and modify other user interactivity. Choose a compiler that permits you to include graphics, search windows, hyperlinks, forms, surveys, etc.

5. Pricing.
This is a factor that is not always easy to gauge. The highest priced compilers are not automatically your best choice. Choose your compiler based on the necessary requirements for your ebook. That means you need to know exactly how you plan to use your ebook and what functions you require.

Let's look at some of these factors in more detail. First of all, make sure you have the correct browser to run the compiler. The majority of HTML compilers use Microsoft Internet Explorer or Netscape. Check out the version that the compiler supports.

Compilers that require a browser will not run on a computer that does not have the required browser installed. However, there are ebook HTML compilers that don't require you to have any browser installed on your computer. These compilers run on any Windows system.

If you choose a compiler that requires a browser, check to ascertain that the browser is installed correctly and that it is properly configured to the specifications of the compiler. Check to see if certain functions are turned off or on, and make any adjustments according to the compiler instructions. Security is an essential element of any compiler, regardless of whether you plan to sell or give away your ebook.

One of the main reasons for using a compiler is to prevent the reader from modifying the contents. A secure compiler allows access only to the pages you want the user to access unless they enter a correct password. To find out how secure an ebook HTML compiler is, open an ebook on it.

While it is open, check the temporary directory of your computer. This can usually be accessed by typing in C:\Windows\temp. If you see a bunch of files when your ebook is open or running, it means that your computer is decompressing the secure data from your ebook before showing the ebook to the viewer.

This method is not secure! It means that anyone with the knowledge of how to access these temporary files can steal the secure data and then they can fiddle with your ebook to their evil heart's desire. Remember, one of the main purposes of buying and using an HTML compiler is to protect your property.

Next, let's discuss passwords. When trying to choose an ebook compiler, check out the type of passwords that the compiler supports. Almost all compilers offer some kind of password protection that insures that the user can only access the contents they have purchased from you.

However, the best compilers offer varied ways to generate different types of passwords. Choose a compiler that gives you the options of secure, user-friendly, and open password generation. Another important factor when it comes to passwords is how the compiler generates them.

A compiler that has internal password protection generation built into the software is more secure than compilers that link to live Internet password control systems. Find out if the compiler generates passwords online. If it has this option, it allows you to choose any payment processing system you want or to do the payment processing yourself.

Next, look into the size of ebook the compiler supports. The best compilers can create ebooks up to 2GB in size without decompressing the HTML pages or images to your hard disk. Usually, ebooks that are 2GB in size can easily support 6GB of compressed data.

The catch here is that only text files will generally be compressible. You do not want a compiler that decompresses this amount of data when the user attempts to open your ebook. This would mean that anyone who purchases your ebook will have to wait for all the data to decompress before they can access your ebook right after downloading it.

So look for compilers that only decompress temporarily files that are NOT HTML to the local hard disk. Non-HTML files include Flash, Word, and Acrobat files. This type of compiler is more secure and certainly faster.

Make sure the compiler you choose is compatible with your system software. Check out what version of Windows it requires, and make sure you have that version before buying your compiler. Support issues are extremely important.

Choose a compiler that includes an installation program. This program allows your user to choose a number of different places on their computer to install the ebook, to place a shortcut on their desktop, and to add the ebook, if they choose, to the Start Programs menu. You also want excellent and accessible vendor support.

Make sure you can access quick technical support! At three o'clock in the morning, this factor will be VERY important. Also, check to see the terms of free technical support offered.

Unlimited technical support is obviously the best option. Check to see if the company that puts out the compiler software offers a service level agreement. This agreement is to assure you of their quality response to your questions or problems.

A good thing to consider is how long the compiler has been on the market. Usually, the version number will give you an idea. The longer the program is on the market, the higher the version number, the more bugs have been worked out.

When choosing an ebook compiler, do not be swayed by incredible promises and dazzling sales copy. Do your homework first, and then consider all the above issues and factors before choosing an ebook compiler.

This post is sponsored by: Video Pal

How To Set Yourself Apart From Other Affiliates

Considered today as one of the best and easiest way to earn some money, affiliate marketing is now attracting many people to represent themselves in this type of business. But as competition is getting a bit bigger, you may need some ways to distinguish yourself from the rest of the affiliate marketers. For the major reason that many of your competitors including you are promoting the exact same program, in the exact same zone or on the exact same websites perhaps.

Now here are some tips that you may consider in order for you to stay in this business and have the chance to outwit and outplay other competitors of yours. The first thing is for you to have your own website. It is very essential for you to have your own website in considering affiliate marketing as your professional career.

Secondly, potential customers primarily go to websites in order for them to search and sometimes purchase items they were looking for. For the same reason that it is much easier to remember than a certain URL that you may be using and you can just point to your visitors the affiliate page in your website. Another thing to remember is to have your own ad. A lot of times affiliates marketers have published the same ad two or three times done by advertisers.

In this case, you may email the owner of your affiliate program asking that you make your own ads. This way, people may not become immune to ads, because sometimes seeing the same ads over and over again, may just make your potential customers to just skip it all together. Besides, your primary purpose is to attract or encourage people to click and read your ads and be curios enough to click through your website.

Thirdly, have some products of your own which are only available through your website. Once you have your website going, it is important to have some products or services that your customers can't find with other affiliate's site. You want your customers to keep coming to your site and the best way to do that is to have something on your site that they can't find on others.

Being an affiliate marketer we must then choose a certain market segment where you can have a potential leadership or at least a strong challenger role. Fourthly, is to build a strong relationship with people who already buy your product. Now, in order for you as the marketer to fully answer the query of your potential customers, it is best to try and buy the product by yourself.

With this particular notion, you can better sell the product that you are trying to market. You can share to your potential customers what a great experience you had with the product, and this can make them interested enough to buy the product. You may also be able to provide a support if necessary or you may provide a confident tutorial or steps on how to use the product that you are trying to market based on your personal experience.

Entailing this idea is to be totally honest about the product that you are trying to market. If you find out that the program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists.

We all make mistakes and admitting your mistake will boost your readers' confidence in you. Lastly, don't try to market everything you see. With services such as click bank, it is easy to become overwhelmed and try to market everything in the click bank marketplace.

That is not a good idea. It's better to focus on one market and market products that they would want. This is called niche marketing.

Try also to promote a certain product, which conforms to the specifications measured through indications of customer-satisfaction, rather than indicators of self-gratification. It is the customer who decides what to buy and not the company or the affiliate marketer. The company simply produces products catering to the needs and wants of their chosen market segment.

Today, different types of business are emerging from all over the world in a multinational level to reign supreme on their specific market segment that they are trying to dominate, and affiliate marketing is one of them. Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even part time income. However, it won't happen overnight.

Like everything else in life, you're going to have to put a lot of hard work into it. Good luck to you in your new venture.

This post is sponsored by: Profit Builder

Finding Hot Selling Products to Sell

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision.

And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they're trying to buy.

This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or "gatekeeper" dimensions in a purchase.

Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of "wants" but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products.

The basic concept of demand is the same there as it is anywhere else, and has been all the time. Now, the second thing that must be considered in finding "hot" products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales.

While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition.

Otherwise, our competition will end up satisfying the customers rather than us. Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture.

Simply saying, if there isn't much demand for the product, and there isn't much competition, it would seem that it might not be good a good put up for sale. But the research doesn't stop here; there is one last thing to be considered to exactly find the hot selling products that you've been looking for. We must also learn how others are advertising those products.

If there are a good number of them doing so, it may mean that it's a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured:

1. Not enough demand means not enough people are going to buy,
2. too much competition means not enough of a profit to go around,
3. too much advertising drives up the price of pay per click ads, and competition as well, and
4. not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

This post is sponsored by: Rep Warn

How To Use Two Tier Affiliate Programs To Your Advantage

To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income. Two-tier is an enticing feature of a particular affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier affiliates, earns a commission, the affiliate above receives a commission too.

In two-tier system, the first tier of commission is just like in the usual affiliate program. The sole difference is that it has an additional tier/s or sub-affiliates, whereby marketers also gain a commission once the people that the additional tiers referred to the program generate sales. Theoretically, affiliate programs can have multi-tier program with infinite number of tiers, however, there are practical limitations. As tiers increase, the affiliate program draws more webmasters who are mostly interested in gaining profit from others' work and effort.

Two-Tier affiliate program is also recognized as Multi-Level Marketing. When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier. If there are additional tiers, then the system can now be regarded as multi-level marketing (MLM).

But today, MLM isn't as effective and successful as it was several years ago. It is because at present, affiliates can freely select from thousands of affiliate programs and they can quickly switch from one program to another. You could probably go wrong if you're thinking that you can depend on your second tier to do the job for you.

So if you want to use two-tier affiliate program to your advantage and generate more income by encouraging sub-affiliates to sign-up below you, make sure that you carefully choose your affiliate merchant. Pick those merchants who generate stable stream of high quality products, give high commissions, offers real time tracking, furnishes you with a proven and tested advertising arsenal and treat their affiliates very well. You can also sign-up for the merchant who gives high visitors-to-sales conversion rate.

It is also advisable if you engage yourself with a web merchant that has a user-friendly website which you can access anytime so that you can monitor your statistics including visits and sales. And if possible, choose the one with powerful marketing tools which you can use in promoting their products.

You're just wasting much of your time and effort and worse, damaging your integrity once you promote poor affiliate program because your visitor will surely presume that the product or service you are reselling must be dreadful too. That's the reason why it is important to pick first-rate affiliate programs. Through these, you can not only build up a good relationship with your visitor, but also, you can easily get more tiers to sign-up under you.

You should also be cautious of some affiliate programs that give more importance on the profits to be earned in taking on other affiliates than on the income from sales, because you'll just eventually find out that someone has already close those sales without informing you. Usually, this kind of affiliate program offers a very low first-tier payment but a sky-scraping second-tier commission. If you want to start an affiliate program of your own, you surely have to decide whether it will be a single tier or two-tier affiliate program.

Who is to say which of these two programs are better? But there are benefits you could get out of two-tier affiliate program. First, your profit will increase due to increased sales from the customers that your second tier has referred.

Second, you have a much broader customer base to which you can sell your products and services. Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products. Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers.

Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers. When you start gaining profits from your site as well as your tiers, this is now the right time to say that you have used two-tier affiliate program to your advantage.

This post is sponsored by: Builder All

3 Necessary Tools for the High Rolling Affiliate Marketer

What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory?

All these questions play around in the minds of affiliate marketers who want to make it big in this business. Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can.

He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. Below are the top 3 necessary tools for a successful affiliate marketing business:

1. Your Own Website
The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need. The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.

2. Incentives
Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an ezine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free softwares, access to exclusive services and other freebies that will be helpful to your prospects.

3. Link Popularity
The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign. One of the best ways to do this at no cost is by submitting articles, with your website's link at the resource box, to ezines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are but 3 of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.

This post is sponsored by: Data JEO