And to let them know about other deals that you have or special items that you have available. You should not miss this opportunity. Do not try to get your thank-you sales message on the same autoresponder as the customer’s electronic mail (email) receipt.
Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea. That would go better with the receipt. Make sure your thank-you sales message is a message that is sent out all by itself, so your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance, hair conditioner works with hair shampoo.
Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Just let them know about the various products that you offer that will complement their purchases in some way. The important thing is to not let your customer get away without further contact!
Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your thank-you sales letter serves the same purpose.
Do not make the mistake of bombarding your customer! You can usually send them periodic information about your specials after they have made a purchase through you but emailing them on a daily basis with your offers is not good business! Use your autoresponder responsibly!
Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is of value to them. If you have signed up with an autoresponder service, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message. Not knowing how to use the service will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make.
As soon as you have completed the sign-up process, load your email address into the autoresponder mailing list. If there is a manual or help file for your autoresponder, read every word of it, and really learn how to use all of the features of the autoresponder. Work with it, sending messages to your own address, until you know your autoresponder service inside and out.
This may take a little time, but after a few hours or so, you should know all that there is to know, and you will be able to set your autoresponders up much more effectively in the future. Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your autoresponder messages and tracking in a way that increases your responses. If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer.
Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders? It is really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible.
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