Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message. This will not work. You build interest slowly. Start with an informative message.
A message that educates the reader in some way on the topic that your product or service is related to.
At the bottom of the message, include a link to the sales page for your product.
Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product, giving the reader more actual information with each message.
Your final message should be the sale pitch, not your first one.
With each message, make sure that you are giving the customer information pertaining to the topic with free information.
This is what will keep them interested in what you have to say.
This type of marketing is an art.
It may take time to get it exactly right.
Use the examples that other marketers have set for you.
Pay attention to the messages that you receive from other marketers.
Start a swap file and keep those messages.
Use some of the better sales copy for your own autoresponder messages.
Just make sure that yours does not turn out to be an exact copy of someone else’s sales message.
Remember not to start with a hard sale. Build your potential customers’ interest.
Keep building on what the problem is, and how your product or service can solve that problem or fill that need.
If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase.
Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers.
That works quite well in the offline world. But on the Internet, that simply will not do.
Your customers are literally all over the world, and there is no way that you can really deal with each one of them personally.
That is where an autoresponder comes in.
Customer service with autoresponders is quite simple.
When an order is placed, an autoresponder can send out the receipt for the sale, the information for accessing the product, and a thank-you email.
This happens whether you are logged in to your computer or on vacation in an exotic location!
But customer service does not always end right there, and if you are away from your computer, you may be letting your customers down.
For instance, an elderly gentleman sees your product advertised and places an order.
Everything goes through just fine, and he receives the receipt, the download information, and your thank-you email.
Your product is an ebook, compiled into a PDF file.
This gentleman does not understand what a PDF file is, and he has no idea what you mean by right-click to download.
This post is sponsored by
