You can even allow other electronic magazine (ezine) publishers to use this as a free resource for their subscribers. People love to have access to things that other people cannot get. It makes them feel special, and it is a marketing tactic that really works.
Granting access to secret pages works well on the Internet.
It works best when it is limited.
For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages.
You can grant access to secret pages on your website with an autoresponder.
The way this works is quite simple.
You create a directory on your web site that is password protected, with one login and password that everybody can use.
You then create some valuable content for that directory.
You can call this your secret vault or your private stash or anything else you want to call it, as long as it sounds like something that your visitors may really want to get their hands on.
Once you get the directory and the pages set up, put the Uniform Resource Locator (URL) of the pages and the login name and password in an autoresponder.
Write a sales page and distribute it to your opt-in list or have other list owners distribute it to theirs.
Make sure you limit the offer.
Do not let people assume that you are going to share this secret information with the rest of the world.
They want to be the only ones with this special access.
Keep access to the secret pages free.
The goal is to get people to those pages, so that they can purchase your products or services.
However, remember that you have advertised secret tools or secret information.
Therefore, when they get to those pages, there must be something of value there for them to collect for free.
Do not make the mistake of thinking that you will be losing money by giving something away for free, you will not.
In fact, you have already gained by collecting the names and addresses of the people who were interested in your secret information.
Again, this is a marketing tactic that really works, and it is a great way to use an autoresponder.
Once people have requested the information for your private pages, you can electronic mail (email) them periodically, using your autoresponder, to let them know about updates to the secret site.
While you are updating them, you can also tell them about other specials or new products in your line.
Autoresponders work very well when it comes to training others.
Therefore, autoresponders are the perfect way to conduct email courses.
But there are other types of training that can be done with autoresponders as well.
Even college professors have found a use for autoresponders.
They can use them to remind students about upcoming tests, or to deliver study guides.
Since the information in that professor’s course is taught repeatedly each time a new class comes in, this saves the professor a great deal of time.
