But beyond all that, it gets fuzzy. Google does not tell us, so it forces people into a feverish debate about PageRank (PR)’s importance, validity, and uses. Google knows what is happening and they are changing their algorithms to match it.
Some people get it, but a lot of people do not.
If you get so wrapped up worrying about something like PR, the rest of your business will suffer.
The original idea was that the more links coming to the site the better.
That means that site is more important.
But now you have links coming into a site, not because it is important, but because they have more money to buy links than others.
You should be doing the basics by working on your content and improve the design of your website.
You should also be spending 75% of your time marketing, not tweaking your website.
Get out there and get business.
Build multiple streams of income.
Do not get caught in the trap.
There are a lot of people online throwing a lot of hype that they will never deliver.
Those people do not have any real-world experience, they are just copying what someone else taught them to do.
This is a business.
Unless you approach it as a business you will fall flat on your face.
You will never achieve long term success.
You might get some success for a while, but things change rapidly online.
You need to be set up to adapt to that change.
We must rely on our senses to interpret our communications with each other.
You have people from all over the world.
Different backgrounds, different educations, different values, different attitudes, and different personalities.
The medium itself is expressionless.
Expression and body language are big parts of communication.
There are many little notations you can add to express your mood or reactions.
Unfortunately, even those can be misinterpreted easily by different people.
There is also the writing experience of the poster that is a factor.
There are different styles of writing influenced by education or geography.
Sometimes it is a fine line to follow.
The volume of posts alone cannot determine intelligence or the experience of the writer.
One person can have a hundred posts of pure brilliance.
Each post composed of profound thoughts, well written comments, smart ideas, and relevant information.
Another can have a thousand posts which are composed of nothing more than fluff.
A policing presence is so important.
Also, there must be a clear system of conduct.
There also must be a clear discipline policy that is followed to a "T".
It is not an easy task to keep things together.
You must have a game plan.
It must be well thought out.
Certain topics will attract certain personalities.
It is interesting.
You just must know that it will take some of your resources and time to manage it.
This is not a thing that can just put up and forget about.
All the hype online trying to get your money for that get rich quick scheme is garbage and a waste of your time.
Blogs are sweeping the internet like a brush fire.
They are everywhere.
Everyone is jumping on the idea.
A lot of people do them for fun.
They just use it for a journal to share among friends.
Some might have a small community with their website, and it is a great way to provide fresh information, news, and ideas.
Many people are told that blogs are great for the search engines.
But content alone will not find you at the top of the Search Engine Results Pages (SERPs).
It will take time to find your way into the search engines.
And a Blog is not treated any different than a regular website.
You must have good inbound links, keywords etc., you just must treat them like you are optimizing a website.
Anyone that is in any technology field needs to understand the education will be ongoing for as long as you are in that field.
It is that way with computers and it is no different with the internet.
One of the best ways to stay updated with information is to subscribe to some good newsletters.
There is so much exciting stuff happening online.
The internet is bleeding with opportunity it is ridiculous.
How does a person decide what to do.
It is especially difficult if you are a newbie on the internet and know very little about what is going on.
Yes, it is confusing.
There is a need for direction online.
There are so many people trying to scam people out of money.
There are so many traps set for the unlearned surfer.
There are so many dead ends.
It would be very easy for someone to take a wrong turn if they have no experience in the business world at all.
The first thing you need to do is study and learn everything you can.
Invest in some good material related to what you are doing.
Many of these will refine your skills and build your knowledge beyond what you will find for free out there.
Figure out how to find stuff.
Search around the internet using the search engines.
Type in a keyword for anything you want to know about.
There are a lot of good eBooks out there as well.
Find some that are related to your goals.
But be careful not to buy into people selling huge packages of eBooks for pennies.
Most of these are a waste of your time, they contain old information, broken and corrupt files, and many are just advertisements in disguise.
Sign up for some forums related to your business and marketing strategies.
Create a business plan.
Think everything through.
Once you have weighed your risk just go for it.
You need to decide what you can risk pursuing it.
It is just like any business, you need to have a contingency plan, an exit strategy, and the money and the time to lose.
Nothing is guaranteed online.
Be wary of people trying to sell you an opportunity with a good sales pitch.
You need to understand that not every opportunity is for you.
There might be many successful people doing well in something, but it is not for you.
It depends on your talents, education, and goals.
No matter what you read, understand that this may not happen overnight for you.
The people that are very successful online have been doing this for a long time.
The reason they are successful is because they out lasted their competition.
Think of this as a long-term business effort.
That is not to say you cannot make money right away, but do not expect to get rich overnight.
You need to enjoy what you are doing.
Find your passion.
Find something you are interested in.
Then specialize in that area.
Focus your energy.
Find your Niche.
Become an expert.
Create a better product or service than your competition and stick with it.
You can find success online, but it will be work.
No one is going to deliver you an automatic cash machine to make millions of dollars.
If Google turns down an ad, you have the option to ask for an exception.
Sometimes their policies are blanketed but they are implemented for specific reasons.
If your intentions lie outside of those reasons, they could very well let you run the ad as is.
The Internet will continue to be a dynamic environment.
Everyday someone is inventing a new product or technology that will spin off thousands of niches.
There is a turnover effect to this, people drop out of a crowded market daily.
Stick with it what you are doing long term, and you will float to the top.
And the same crowded market can vanish from relevance when you come in with a far superior product or service.
The longer you are in the game, the more you learn, and the better you become.
There is a lot of opportunity online, and the Internet is not going to go away.
There is nothing better than being in business for yourself.
Getting up without an alarm clock every day is so nice.
It is so exciting when someone spends money on one of your products or services.
You have worked so hard, and it is great when you see that hard work pay off.
Occasionally you fall into a rut for a week or two.
It is a little worrisome but keep doing the things that you have always done.
Keep your eye on the ball and do not let up.
Stick to your routine, it is all about numbers.
The numbers game never fail.
It is the same way with online business.
This is why you do not have to worry.
More traffic equals more sales, it is just a matter of time.
If you consistently work on your plan and stick to your routine, you will realize success.
It may not happen overnight, but it will happen if you are persistent.
By playing around with multiple ads, you can get better click through rates.
Try different keywords in your ad.
Keywords in your ads will attract more clicks.
The keywords be highlighted in the search results.
Competition promotes an environment that creates better products and services.
The more clicks you are getting, the more relevant you are, the higher up the ranking you go.
For Google to provide the best service, they need to open the field and let the players compete.
Google wins because it is providing better results.
The consumers win because they are being provided the best results.
A keyword is like a doorway, it gets you where you want to go in the results with your advertising.
So, spend your energy on becoming better instead of worrying about your competition.
The people that get furthest ahead, learn from their mistakes.
Error is an opportunity to learn.
Selling tangible products is one basic road one can take to make money online.
You can sell anything online.
There are auction websites like eBay that will give you a huge market to sell to.
Or you can simply set up a stand-alone website and market your products that way.
eCommerce is huge business.
You can either create your own products and have a product warehoused, you can buy products in bulk to resell, or you can simply do something called drop shipping.
Drop shipping allows you to sell products without having to warehouse them.
The warehouse keeps the products and if someone buys from you, it ships them for you and it looks like they are coming directly from your warehouse.
There are tons of ways to approach this type of business.
You can sell on eBay, Amazon, or many other sites devoted to products.
You could build your own website and market it on its own or do a combination of both.
We are only limited by our own imagination.
The only drawback with tangible products is the labor end of it.
Do not be discouraged to go after something you are passionate about.
If you think you have a good idea, and you have done the market research to determine there is demand and there is a room to make a profit, go for it.
There is nothing stopping you, you can find success online.
Action is the only way it will happen for you.
You may be missing out on an incredible opportunity.
Take a hard look at what you are doing now and look around the Internet.
There might be someone out there with an email list.
If you have one as well you could advertise in each other’s, expand your email lists, and grab each other’s subscribers.
You could write an article or report for someone that has a newsletter related to your website or business.
The sky is the limit.
You can also take on projects you never dreamed possible if you find an individual or a group of people that have the same goals as you do.
Such as like-minded people that care about what you are doing and have resources you do not have access to and knowledge that you can tap.
Forums are an excellent place to begin.
Get involved and you might have people approach you naturally.
If you have something that could help someone, help them.
Building relationships online can give you more opportunity and help you reach heights you never dreamed possible.
You can learn and grow in the process.
You could also simply just find sites that might benefit from a relationship with you.
Just email the webmaster and see what happens.
There is so many things going on it is just remarkable.
The environment changes so rapidly it is a wonder how one can keep up.
Success relies on persistence and the ability to adapt.
Do not expect what you are doing today will be relevant tomorrow.
Do not shy away from new ideas and tools that arise daily.
Always look for ways to enhance what you are already doing, but focus.
The people that struggle and fail online is because they float from one thing to another.
They never fully develop a product or effort.
They do not find their expertise.
There is an extraordinary number of things one can do online but it is your approach that will pull you through.
You master one thing and then another thing comes along to overshadow it.
There are so many interesting things going on and many of these trends offer opportunities to stand out and make people take notice.
Podcasting is growing in popularity, and it might be something for you to investigate for your business.
Many online marketers are looking at this opportunity to provide another service to their clients or create a whole new service to attract more audience.
You have not even tapped its potential yet.
Work on developing new keyword lists and going after this market aggressively.
Branch out to find fresh markets to promote in.
It has potential.
That is something that needs to be gained control of.
No matter what business you are in, you do not want to close your mind to suggestions and comments.
Do not get tunnel vision, especially online.
Always be playing with new ideas, testing, and reworking things.
That is how you will grow and succeed long term.
Your Domain becomes a very valuable asset as your website becomes more popular and traffic increases.
Outsourcing is the delegation of tasks or jobs from internal production to an external entity.
It became a popular buzzword in business and management in the 1990s.
So, it simply is taking something that is required by your business and instead of doing it yourself or in-house, you pay another individual or company to do it for you.
In the beginning it might not make economic sense.
If your funds are short, you might have to try and do a lot yourself.
