This has probably happened to you at stores that you frequent often. The shop owner knows your name and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you.
In the offline world, this is just one aspect of customer support.
Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages.
Autoresponder messages can be set up to address people by their first or last name, or both.
In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.
The information is included in the autoresponder messages by using codes.
Each autoresponder will use different codes to insert the information in your messages.
You simply write your message and put the codes where you want the personalized information to appear.
Personalizing your autoresponder messages will most likely improve your response rate.
Research has shown that emails that are personalized with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message.
It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.
Of course, the autoresponder must collect the information first.
This is done with the use of forms that activate the autoresponder.
For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization such as a first name, as well as the email address.
If that information is not collected, the autoresponder will not have anything to insert where that code appears in your messages.
Look around the control panel of your autoresponder and find out what type of personalization you can add to your autoresponder messages.
You may be very surprised at the improved results.
Autoresponders are very necessary when it comes to marketing or taking care of customers.
But the power of an autoresponder, or the lack of power, can mean the difference between success and failure.
When you use an autoresponder service, you must make sure that the domain that the autoresponder uses is not blacklisted by the spam watch groups.
If it is, your messages probably will not make it past most spam filters, no matter how much you check it with spam checkers.
Also, not having the ability to track responses can cost your business.
If you cannot track response rates, you will not have any way of knowing whether your messages are doing you any good.
A good autoresponder will provide the ability to track responses.
If yours does not, you might want to shop for a new autoresponder.
The ability to add and remove names to your autoresponder manually is vital.
Often, people will contact you without going through your autoresponder.
These people need to be put on the autoresponder’s mailing list.
If you are moving your list from one service to another, you need the ability to import names and addresses to your list.
Again, if your autoresponder service is not powerful enough to allow this, look for a different one.
As an internet marketer, it is vitally important to know how well your advertising campaigns are doing.
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