Schedule regular updates so that your blog does not get stale, but also introduce new content. If you have always offered fashion tips on your fashion designer blog, consider covering a fashion show. If you have always made personal comments, consider offering tips.
Offer new features and sections.
Offering new contests and new sections such as a jobs section or a comments section will make it clear that you are working to make your blog better.
It will also make blogging more interesting for you, ensuring that you keep providing customers with great content.
Blend your blog with other marketing efforts.
Consider promoting your online contest through your blog, email, webpage, or advertisements.
Make your blog work with other marketing efforts and your blog will gain fresh contents with less hassle.
Change the look.
Changing the colors, layout, and images of your blog from time to time helps keep reader interest and makes your blog more interesting.
Simply changing your blog content is not often enough.
You also need to increase the interest on your blog by creating more interesting content.
Do not be too afraid to get controversial.
Although you will want to avoid offending customers by making too personal or off-color comments, making some thought-provoking comments is a good way to generate discussion and interest.
Make a comment about someone else’s comment or on the state of your industry.
A healthy debate can help you.
Keep it personal and personable.
Be wary of simply providing general and impersonal content on your blogs.
Do include some of your personality and interest in your blog and put your friendliest face forward to attract customers and readers.
Consider what to do with older blog entries.
Most blog entries are simply archived, consider other uses.
If your web host allows it, consider making older blog posts part of a booklet to sell.
In each case, link back to your blog so that readers can find your newest comments.
Blogging has many benefits, among them are more publicity for your business, more hits for your company website, and a better public image.
However, these benefits will not automatically come to every blogger.
You must work to build these advantages in your blog.
If you want to make your blog a publicity-boosting machine, you will have to make sure that you work at making your blog a marketing tool rather than a personal expression.
Offer something for the media.
Offering free articles that web users can reprint elsewhere and offering media kits can help make it easier for the media and other online users to generate publicity.
Add pictures and ads to your blog that can promote your company.
Small banner ads or promotions can let readers know what you are offering without bogging down your blog with sales copy.
Do not be afraid to enthuse about your company.
You can easily talk about your business without sounding like an annoying salesperson.
For example, note the challenges you faced when starting a new project or service in your business.
This will help sell the new division or service without sounding too pushy.
Many new blogs are created each second of the day.
The sheer number of blogs makes it unlikely that others will find you.
Link from your website to your blog for easy access.
Also, include your blog’s address on your business cards and letterhead, along with your email address and your website address.
Offer incentives for reading.
Whether it is a readers-only contest with a great prize or a free eBook, offering incentives is a great way to generate hits and to please customers.
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