22 November 2023

In crowded categories


You might find that this is worth the money. Once you have got some buyers, you want to keep them coming back to you. Over the years, eBay has introduced all sorts of different auction types to give people more options when they buy and sell their things on eBay.

For every seller who does not like the idea that their item might sell for a far lower price than they intend, there is another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. Normal auctions are the bread-and-butter of eBay, the auctions everyone knows. Buyers bid, others outbid them, they bid again, and the winner gets the item. Simple.

Reserve auctions are for sellers who do not want their items to sell for less than a certain price. A concept you will know about if you are familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they will need to bid again if they want the item.

If no-one is willing to meet your price, then the auction is cancelled, and you keep the item. Fixed Price ('Buy it Now') auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process.

Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for. Recently, eBay added a twist to fixed price auctions: the 'best offer'.

This means that buyers can contact you to negotiate a price, which could be a good way to sell some extra stock at a small discount. The only downside to Reserve and Fixed Price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using Reserve auctions for higher-priced items and Fixed Price auctions for lower-priced ones but remember that you can combine the two formats.

Multiple Item ('Dutch') auctions are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders.

If you have trouble getting your head around that, do not worry, everyone else does too. These auctions are very rare. What is more common is when a seller has a lot of one item and lists it using a combination of two auction types: a Multiple Item Fixed Price auction.

This just means that you can just say how many of the item you have and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them. Now that you know about the different types of auctions, you should make sure that the items you plan to sell do not violate eBay's listing policies.

Being an eBay seller is a lot of responsibility, and sometimes you might feel like you are not doing everything you should be. Try typing the item’s name into a search engine. You might find out something you did not know.

If someone else is selling the same thing as you, then always try to provide more information about it than they do.

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