21 November 2023

This is the time to throw money at the problem


Buy inventory and start spending more time on your business. Set a goal number of sales each week, increasing it each time. Make it official. Once you have made a few thousand dollars’ worth of sales, you should really register yourself as a business.

Do not worry, it is not expensive or hard to do. A lawyer is the best person to help you through the process. Automate. You will probably find that you are writing the same things again and again in emails or item descriptions.

This is the time to give up on the manual method and turn to automated software that can create listings for you and respond to completed auctions and payments with whatever message you provide. Never give up. Even when it looks like it is all going wrong, do not stop trying until you succeed.

If you keep working at it, then you will almost always find that you make a real breakthrough just when things are starting to look desperate. Once you get into the swing of things, you might start thinking that you should quit your job and take up eBay selling part time. But it is not always as easy as that.

There are all sorts of factors that you need to consider. It is surprisingly easy to kill your eBay business if you are not careful. In all that description writing, you might have missed the vital importance of your item's picture.

A picture with bad lighting or an intrusive background looks amateurish and will not make anyone want to buy from you. You will be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself and your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.

Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions, it makes you look more professional. Write terms and conditions, have the “small print” clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have.

This helps build confidence with buyers. Show off your feedback, copy and paste a selection of the feedback comments you are most proud of to each item's description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.

Add “NR” to your titles. If you have extra space in a title, put “NR” (No Reserve) on the end. Bidders prefer auctions that do not have a reserve price, and doing this lets them see that yours do not. Make sure your description focuses on the benefits that your item can give to the customer, not just its features.

This is a classic sales technique. If you have trouble with this, remember “cheap” is a feature, and “save money” is a benefit. If you want more people to respond to your items, then list more items. There is no need to use a Dutch auction, you can just keep two or three auctions going at once for an item you have more than one in stock.

To reach those last few buyers, accept payment methods that many sellers do not. Buy some upgrades. The best upgrade is the most expensive one, which makes your item appear first in search results.

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